Winnie and Wilbur spellbinds Channel 5’s Milkshake!

©Korky Paul, Oxford University Press

Channel 5 today announced it has commissioned Winnie and Wilbur, a brand new animation series, set to air on the channel’s hugely popular pre-school strand, Milkshake.

Winnie and Wilbur< will be based on the best-selling Winnie the Witch books by Valerie Thomas and Korky Paul, published by Oxford University Press. Since the book’s first publication in 1987, the series is continuously expanding and has currently sold over 7 million copies wordwide.

Produced by the UK based production company, Winduna Enterprises, Winnie and Wilbur will bring the same colour and whimsy that characterises the Winnie the Witch picture books, to the screen. Using a unique 2D animation system, Winduna intend to preserve the intricate, rich and dynamic graphical style to allow full animation without compromising the original look.

As fans of the books will know, Winnie is a witch, wild, unpredictable and totally lovable! Wilbur the cat is her long suffering best friend who gets caught up in Winnie’s wonderfully wrong spells and their hair raising consequences. Their amazing and hilarious adventures will be turned into 52 x 11 minute episodes for a target audience of 4-7 year olds, designed to present the authentic Winnie experience, delighting her fans both old and new.

Jessica Symons, Head of Children’s at Channel 5 comments: “We’re incredibly excited about bringing these much loved characters to our pre-school audience. Winnie and Wilbur are bound to surprise and delight young children and will no doubt have them in stitches of laughter too.”

*Copyright Korky Paul for all images.

FOR ALL PRESS ENQUIRIES IMAGES AND REVIEW CODES PLEASE CONTACT: Mark Pitchford / 0207 098 2825 / mark.pitchford@channel5.com

Notes to editors:

About Milkshake Viewing Milkshake saw its best ever year on record in 2014, delivering huge growth in audience shares across all key demographics, with close to 19 million viewers tuning in. 2015 continues this trend, seeing Milkshake achieve its strongest year to date figures on record for Weekdays amongst 4 of its target groups (Children, 4-9s, G 4-9 and HWK), with impressive double-digit growth amongst these audiences.

About Milkshake!
Channel 5’s Milkshake is home to some of the world’s favourite preschool characters. There is a range of stimulating and engaging programmes that include strong story led animation, genuine documentaries for pre-schoolers and presenter led high quality musical entertainment. Channel 5 broadcasts 24 hours of children’s programmes every week. Milkshake is on air from 0600 – 0915 every weekday and 0600 – 10.00 on Saturday and Sunday. For further information visit www.milkshake.tv

About Channel 5
Channel 5 launched as Britain’s fifth public service broadcaster in March 1997 and reaches 4 in 5 of the UK viewing public each month with a broad mix of popular content, including quality factual programmes, entertainment, reality, sport, 5 News, acquired and original drama and pre-school children’s programming through its award winning Milkshake strand. Sister channels 5* and 5USA compliment Channel 5 with a mix of must see entertainment and US drama, while Demand 5 is a free video on demand service with the latest programmes from Channel 5, 5USA, 5* and milkshake! Demand 5 is available on Channel5.com, set top boxes, Smart TVs, games consoles and mobile devices. For all the latest news from Channel 5, follow us on Twitter @channel5press, @channel5_tv and @demand5_tv

About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA and COLORS. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

About Oxford University Press

Oxford University Press (OUP) is a department of the University of Oxford. OUP Children’s Books has something for every child with a children’s list that includes picture books, fiction, poetry, home learning, dictionaries and non-fiction.

Our list includes many award-winning authors such as Tim Bowler, Gillian Cross, and Geraldine McCaughrean, as well as debut authors and spectacular illustrators. Favourite picture books such as Winnie the Witch continue to delight children, and our wonderful non-fiction titles are full of fascinating facts to enthral young readers.

We offer a home-learning and dictionary range that provides the only complete dictionary range for children aged between 4 and 16, and the ever expanding Read with Biff, Chip and Kipper scheme based on the ever popular Oxford Reading Tree.

For further information visit www.oxfordchildrens.co.uk or contact Harriet Bayly on 07981 887363 or Harriet.bayly@oup.com

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